Search Engine Marketing Overview For SMBs in Singapore

Search Engine Marketing Explained

Search engine marketing also commonly known as SEM is the process of gaining traffic and visibility enhancement from a search engine. SEM can be through both paid and unpaid efforts that are made by the site owner.


With paid search marketing you have to market your business using paid adverts that appear on the first page of search engine result page. To do this as an advertiser you need to bid on keywords that user or browsers of services such as Bing and Google might use when looking for certain products or information. It gives you as an advertiser the available opportunity for the consumer to see your products alongside their search results.


Unlike SEM which entails getting or gaining traffic through paid search listings, SEO marketing encompasses earning traffic to your site without paying any fees or through free listing.

Search engine optimization SEO marketing is rather the most efficient and effective way to grow your business and promote your product in a competitive market.

Getting a good search engine optimization is always necessary and essential to your website. It helps you to position your website properly and make it be found at the most needed and critical points in the transaction or buying process or when people are in need of your site.

SEO is purposed to create an even seamless process with the user experience. It also enhances the communication with the search engine so that the search engine can recommend your website for relevant searches.

SEO marketing
Search Engine Optimisation

Search engines often want to do their jobs as perfect and best as possible therefore they always determine with relevancy the most appropriate site that has content that one is searching. This is determined through:

  1. Authority, or commonly known as domain authority, the search engines looks if your website has the enough and best content to link other authoritative sites and also can your site be used for referencing from other sites.
  2. Content, this is determined by the theme that is being searched or given, that is the titles and the descriptions given.
  3. Site performance, how efficient and fast is your site and does it work properly.


search engine optimised site will rank higher in google
Search engine optimised site rank higher in Google

With the help of an SEO Singapore company applying proper search engine optimization or SEO, it enables you to improve your site and also save time potentially. However, SEO can also damage your site and your reputation as well. Therefore, you need to hire Singapore SEO expert with great care.

Before hiring any SEO consultant always make sure that you know the advantages and also the risk that may be caused on your site. Beware also about the types of SEO challenges that may exist could also save you tons of money. Take some time to learn about the types of questions you need to ask before you hire any SEO Singapore Services.

In conclusion, it is important that business owners take their due diligence and time to speak to different SEO agencies, gather information about how each company conduct their SEO strategies, and spent sufficient research time to find the best SEO company.


Engaging the right SEO expert will give you quality SEO work and help your site be seen and be found by more potential customers. SEO marketing gives you the best return on investment and it can offer you a long term recurring business revenue, month after month.   Therefore be sure to take your time to find a proven and effective Singapore SEO company that apply safe SEO strategies and tactics which is complying to Google guidelines.

You should not hire any SEO agency that apply black-hat tactics such as forcefully trying to get huge amount of un-natural or spammy backlinks as such practice will eventually cause your site to be penalized by Google and result in your site removed from Google’s search index.






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Importance of Implementing Digital Marketing

The Rising Need of Digital Marketing Explained

Digital marketing with time has become more important and pervasive as consumers can be able to access information at any time and place that they want or need it. Through digital marketing promotion of products and brands through various forms of electronic media has become more and much easier compared to traditional forms of marketing.

With the spurt growth of digital media of entertainment and informative news, consumers are now more exposed to more products and not only are they exposed to what your company says about the brand but also to what their friends and relative think of it. Digital marketing and its available channels are of importance, but it is not enough yet to know what your customers and consumers think of your products.

Although digital marketing can be the backbone of your online marketing efforts, it is however faced with challenges in itself. It has been hampered by the intensifying competition that exists. Digital channels are relatively cheap compared to the old traditional methods of promotion. Therefore, many companies are increasingly investing in search engine marketing, social media marketing and hiring professional SEO marketing to ensure they get their customer attention.


Social Media Marketing

Social media marketing is the process through which websites gain traffic and attention through social media sites such as Facebook and Twitter. Social media often support marketing since it can discover new content and new search activities. Therefore it enables building links that support search engine optimization SEO efforts making companies increase their brand exposure and also expanding their available markets.

Social Media Marketing

The primary goal of social media marketing is to draw new and unique visitors to a website. This can be done through:
1. Creation and addition of social media links to contents such as share button or RSS feed.
2. Promotion of activities through social media, through sharing links and updating status.

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Marketing & Innovation Are Crucial For Your Business Success

Welcome to Linkmegosztó !

In order for any local business owners to succeed in their business, regardless whether you are running a small business or a large enterprise, 2 areas in which all successful entrepreneurs and business owners must constantly develop and expand will be: Marketing & Innovation. Ideally, all entrepreneurs will have a passion for marketing.

What Will You Benefit From Linkmegosztó?

Our mission is to empower all Singapore local entrepreneur with digital marketing knowledge especially in the area of SEO marketing. You shall get an education of key marketing principles and you will be transformed from a marketer at heart, to a marketer in practice. We will share small business marketing best practices, tips and know-how so you will learn from successful case studies and avoid some bad practices.

Who Our Site is Built In Mind?

Singapore small medium business owners whose business is stuck in the status quo and want to not only level the playing field, but tilts the field to their advantage.

What’s Our Mission & Goal?

To empower you to build a powerful brand that stands for something and has meaning. You will move toward the vision you have for your company. You will be empowered with confidence and knowledge to build and implement your business marketing plan leading to your success.

So visit regularly to get the latest marketing insights and trends to empower you for success.

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